In India, south India film industries outperform Bollywood in recent years. For Indian audiences, they experience historically different choices for film appreciation and entertaining styles. This study uses textual analysis to interpret public and social meanings for two kinds of most popular Indian movies: Top 10 movies in India movie markets, and Top 10 most popular India movies in global markets. The latter is influenced by non-Indians and other non-controllable factors. In total, 11 Indian movies are analyzed. From perspectives of cultural studies, texts are analyzed through concepts such as collective subjectivities, imagined communities, feeling structure of social groups and being local, social consciousness of issues. This study finds that Indian most popular movies are often loyal to Indian audiences and offer them ways to explore a possibly better self, not only individually but maybe more collectively.
Chen Ying-Ying, National United University, Taiwan
About the Presenter(s)
Professor Chen Ying-Ying is a at National United University in Taiwan
See this presentation on the full schedule – Sunday Schedule